Home > Uncategorized > How Microsoft Can Replace RIM in the Enterprise

How Microsoft Can Replace RIM in the Enterprise

It has been an interesting year in the smartphone space. The iPhone and Android continue to gain market share at the expense of other platforms such as Blackberry and Windows. RIM, the maker of Blackberry, has not introduced a new phone in months, and is struggling to introduce their next generation operating system. The battle will be drawn for third place after the two leaders. Microsoft is presented with an opportunity they have not had in years. Their new mobile OS, Windows Phone 7, has been well received. And the coming update to Windows Phone, known as Mango, brings it up to a truly competitive level. But one set of features can make it a true competitor to Blackberry, secure enterprise messaging.

RIM made the Blackberry a fixture in the enterprise by creating a secure software platform, Blackberry Enterprise Server, that works with Microsoft Exchange and brings the messaging synchronization to mobile devices. That was years ago. Now Microsoft, after too many missteps, has a phone OS that is modern, that is attracting development, and that has first class phone manufacturers such as Nokia and Samsung preparing to introduce new devices.

Blackberry has two features that continue to hold customers, secure email and Blackberry Messenger. Providing these features in Windows Phone, combined with Exchange Server, Sharepoint, and Office, Microsoft can give the enterprise a reason to migrate from Blackberry to their new platform. They can become the third mobile ecosystem.

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Categories: Uncategorized
  1. Techteach
    July 20, 2011 at 10:59 am

    Microsoft has missed the target so many times. What’s the chance that they’ll get it right this time?

    • Jason
      July 20, 2011 at 5:42 pm

      I agree, the new windows phone mango update shows alot of promise and will be competitive in the market against Androids and iPhones. After, failing so many times, Microsoft will get it right this time because they are incorporating many aspects of the mobile device that consumers demand. The new mango will be fast and simplistic, intergrating the ever so important social aspect of our current culture. In addition it will provide enterprise users mobility with their computer as most of the enterprise world operates on windows.

      • Techteach
        July 21, 2011 at 11:54 am

        Jason- you’re right, but will it have government-level security as the Blackberry has?

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